BECOME PART OF THE
FIRST FOUNDING CIRCLE

From Roots to Rituals.

DimOrrie began with a personal journey and a family legacy rooted in South Africa.

The next chapter is focused on professional food development, safety assessment, production readiness and the first responsible commercial launch.

The Founding Circle invites early supporters to help bring this vision closer to reality while becoming part of the story behind the brand.

Two names. One legacy. A future being built with intention.

BETA COMMUNITYESTABLISHED
BETA APPDEVELOPED
PROFESSIONAL DEVELOPMENTPLANNING IN PROGRESS
FOOD SAFETY & VALIDATIONPLANNED
COMMERCIAL PRODUCTIONNOT YET STARTED
FOUNDING CIRCLECOMING SOON
MARKET LAUNCHFUTURE MILESTONE

Technical development planning is ongoing. The next phase will be clarified following the professional development meeting on 5 November 2026. Pilot batches produced for testing are not available for commercial sale.

BUILDING THE FOUNDATIONS

DimOrrie is preparing the next phase of professional food development, including food safety assessment, production process evaluation and preparation for a responsible commercial launch.

Our development and funding roadmap is being refined through professional technical planning.

Further milestones will be communicated as they are confirmed.

SUPPORT WITHOUT OWNERSHIP

DimOrrie is developing through private support, community participation and potential reward-based crowdfunding.

Supporting DimOrrie does not constitute an investment and does not grant any shares, ownership, voting rights, profit-sharing rights or rights to the DimOrrie brand, formulations or intellectual property.

Any rewards or products offered will be subject to the specific terms of the relevant campaign.

Your statutory consumer rights remain unaffected.

By supporting DimOrrie, you contribute to its development and commercial journey — not to ownership of the business or its proprietary formulation.

01

Food safety and professional product assessment

02

Production process development and quality

03

First commercial production and fulfilment readiness

04

A responsible launch and sustainable brand foundation

The story

Support a founder-led brand with real roots and a personal origin.

The product journey

Help move DimOrrie from professional development toward first commercial launch.

The community

Become part of the early group helping shape the beginning.

The future

Help create the foundation from which DimOrrie can grow.

DimOrrie is not only about the bottle.
It is about the ritual around it.

Everyday rituals are shaped not only by what we take, but by how we take it. The bottle and a simple glass cup with a wooden handle — objects used with intention.

Detail of the DimOrrie bottle: gold cap, glass and label
The bottle
Small glass ritual cup with a wooden handle
The ritual cup

Preliminary previews only — prices, product rewards and timing remain subject to final confirmation. The campaign is not live.

Reward 1

ROOTS SUPPORTER

DKK 299

  • Support the beginning of DimOrrie.
  • Digital founder updates and acknowledgement as an early supporter.

No physical product included.

Reward 2

FIRST RITUAL

DKK 499

  • 1 DimOrrie bottle from the first legally available commercial production.
  • Founding Member recognition.
THE FOUNDING CIRCLE SELECTION

FOUNDING RITUAL

DKK 1,199

  • 3 DimOrrie bottles.
  • Selected digital Founding Member benefits.
Reward 4

SIGNATURE CIRCLE

DKK 2,499

  • 6 DimOrrie bottles.
  • An invitation to a digital founder session, subject to published scheduling terms.
Reward 5

LEGACY PATRON

DKK 4,999

  • 6 DimOrrie bottles.
  • Personal founder acknowledgement and exclusive digital legacy updates.
Reward 6

B2B FOUNDING PARTNER

FROM DKK 10,000

  • A customised business partnership with specific agreed deliverables.

Founding Circle participation is not an equity investment and does not grant shares, voting rights, profit-sharing rights or ownership of DimOrrie's intellectual property or proprietary formulations.

Reward availability, payment terms, delivery schedules and applicable consumer rights will be specified in the final campaign terms before launch.

Campaign prices, product rewards and timing remain subject to confirmation.

This notice does not replace legally required campaign terms. The provisional campaign content requires legal approval before paid crowdfunding launches.

DimOrrie is currently progressing through professional food safety assessment, product development and commercial production planning.

Retail pricing and product availability will be communicated when the necessary development and regulatory requirements have been addressed.

The Story Behind the Ritual

CORPORATE FOUNDING EXPERIENCE

FROM DKK 12,500 EXCLUDING VAT
Plus travel expenses

AVAILABLE THROUGHOUT DENMARK

MJ Moraba is available to deliver the Corporate Founding Experience at workplaces and business locations across Denmark.

Every brand has a beginning. This one has a story worth sharing.

Meet MJ Moraba, founder of DimOrrie, for an intimate and inspiring experience that brings the story behind the brand into your workplace.

An exclusive 30–45 minute founder talk exploring MJ's South African heritage, the legacy of Dimo and Orrie, life between cultures, resilience, entrepreneurship and the journey of creating DimOrrie.

An opportunity to inspire your team while supporting the next chapter of a brand built with intention.

  • A 30–45 minute in-person founder talk with MJ Moraba
  • Her South African heritage and family legacy
  • The inspiration and entrepreneurial journey behind DimOrrie
  • Audience questions within the agreed session duration
  • Preparation and coordination
STANDARD FOUNDER EXPERIENCE

The minimum founder speaking fee is DKK 12,500 excluding VAT.

Travel by car is charged separately using the applicable Danish official mileage reimbursement rates in effect at the time of the engagement.

Other necessary travel expenses, including bridges, ferries, parking or accommodation where applicable, must be agreed in writing before the booking is confirmed.

The travel estimate must be communicated and approved in advance.

LIMITED AVAILABILITY

Maximum 20 confirmed standard Corporate Founding Experience bookings, subject to MJ's availability.

EXCLUSIVE BOOKING PERIOD

Corporate Founding Experience bookings are available exclusively during the official DimOrrie crowdfunding campaign. The actual session may take place after the campaign has ended, on a mutually agreed date.

CONFERENCES & SPECIAL ENGAGEMENTS

For conferences, conventions, leadership events, corporate gatherings and larger speaking engagements, fees and arrangements are tailored and negotiated individually.

These engagements are not included in the standard DKK 12,500 founder experience package.

BOOKING CONDITIONS

All enquiries are non-binding until MJ has reviewed and confirmed the arrangements in writing.

All sessions are subject to founder availability, written confirmation and agreed commercial terms.

Payment, cancellation, rescheduling, travel and applicable VAT arrangements must be confirmed before a booking becomes binding.

No shares, ownership, profit participation or intellectual property rights are included.

MJ retains editorial control over her personal story and the information shared.

Support without ownership.

People are supporting the development and launch of DimOrrie. It does not create ownership in the company.

Supporters may receive only the reward explicitly included in the selected tier. Any reward is limited to the specific benefit described in the selected support tier.

  • Shares
  • Equity
  • Voting rights
  • Intellectual property rights
  • Revenue share
  • Profit participation
  • Control rights
  • Future financial claims
We only want to move forward when the funding level supports responsible delivery.
Campaign targets are built around real production, fulfilment and operating requirements.

Join the
Founding Circle waitlist.

Be informed when the final campaign terms and rewards are ready. Joining the waitlist is free and creates no obligation to support.

FOUNDING CIRCLE & CROWDFUNDING ENQUIRIES

Questions about the campaign, rewards, participation or the Corporate Founding Experience:
crowdfunding@dimorrie.com